Brands like Nike, Coke, and Starbucks…create a market for their products by contributing to drama surrounding the causes they support.
Brands want to sell products, so they find a cause they think their customers care about.
Brands pay money to media companies and “influencers” that own our major news outlets and our social media platforms.
The media and influencers push stories that give the appearance that the causes these brands support are more serious than they really are. They shadow-ban, deplatform, or deprecate sources that contradict the stories that the brands are pushing.
People become aware of the so-called causes (e.g. “social justice” and “climate change”) that they see on the news and in social media.
People look for ways to support those causes; the brands are there waiting with open arms to sell their products promising to donate some of the sales to the cause they are supporting.
If the cause resonates well and sells a lot of product, the brands increase their spending on it and the hub bub grows.
Stop buying name brands that support any cause you disagree with.
Let the brands you use know the causes you care about (hopefully those are God, family and country).